Music has become a multi-million dollar industry with solid structures that fender it a sustainable business. The music industry has lasted for many decades now, and it is even bigger than ever. Though the internet has reduced the revenue collected by artists compared to the last two decades, still artist like Drake, Nicki Minaj, Beyoncé, Rihanna to name a few; they are still making a lot of money in this highly competitive business. An artist is as good and successful just as his or her manager.
Identifying Your Talent
A manager is the one who develops an artist and makes sure that the artistry brand pays off both of them. Before Jay Z, Master Jay, Birdman, Sean Combs Diddy aka Puff Daddy and many others became music business moguls, and there was Russell Simmons.
And just like musicians, most managers got themselves in this business because they were driven by passion. An artist manager acts as a link between the artist brand and music industry key players like tour managers, label executives, music and video producers and the media companies. Forget about the rape allegations, most of us want to reach the heights reached by Russell Simmons the innovator throughout his music managerial career. In this article, I will outline the key things that will make you a great manager like the legendary Russell Simmons.
A music manager should be just like any other company manager. They should understand that an artist’s talent is the business and they should be responsible in order to make the business a success. Even when the artist tries to go overboard, they still remain responsible and considerate adults.
Understand Music Promotion
A manager simply helps to package and commercialize their musician’s talent. A good manager must learn to be business savvy like Russell Simmons and several other successful managers. They must have a high level of business acumen and very competent with the numbers and music promotion. Even if you have a degree or Ph.D. in business management, without music promotion skills, you are just lost in the business.
In most cases, artists fall into disagreements with the members of the band or promoters. The work of the manager is to mediate between them and ensure there is peace amongst the bodies. They should always rise to the occasion and bring up peace. It is the job of you as a music manager to get all the crushing parties on the same page. This simply means that they should remain neutral instead of taking sides.
A good manager should be able to balance several things at ago. For you to become a great manager, you should be able to multitasking by handling different tasks that may revolve around the artist brand. Some of the tasks that Russell Simmons performs include; managing the bookings, negotiating deals, advising the artist, arranging for logistics in a tour and music shooting and many other tasks.